Our Story
Swati Gupta, our founder and Carnegie Mellon alum with a Computer Science undergraduate degree, spent over 10 years building her previous eCommerce startup, industrybuying.com. She experienced firsthand the friction when trying to create a unified, smoothly running marketing machine for digital growth, despite the availability of hundreds of marketing tools. The friction existed due to creative design, copy editing, marketing tools, and ad platforms being siloed. With generative AI technology able to generate copy, creatives, and machine learning models able to optimize performance, she was able to transform marketing into a smooth, efficient, integrated, and lean machine.
The conviction that SMBs across the world need the same generative AI-first, seamless marketing experience—unfettered by hunting for creative designers, integrating tools, searching for performance marketers, and stitching together these silos—led her to found Zyper.ai [ISTPL Pvt. Ltd.]