Our Story

Swati Gupta Our founder, Carnegie Mellon Alum and Comp Sc. Undergrad, spent over 10 years building her previous ecommerce startup – industrybuying.com. She experienced first hand the friction when trying to create a unified smoothly running marketing machine for digital growth, despite availability of hundreds of marketing tools. The friction existed due to creative design , copy editing, marketing tools and ad platforms being siloed. With generative AI technology able to generate copy, creatives and machine learning models able to optimize performance, she was able to transform marketing to be a smooth efficient integrated and lean machine

The conviction that SMBs across the world need the same generative AI first, seamless marketing experience that is unfettered by hunting for creative designers, integrating tools, searching for performance marketers and stitching together these silos, led her to found Zyper.ai [ISTPL Pvt. Ltd.]