Beyond Online Marketing Performance - Key Metrics To Ensure Maximum Profits from Customers and leads.

Even if you are using online ad marketing to get leads and customers, keeping track of P&L is essential to ensure your business is making money. Here are the key metrics that you should be tracking depending on the type of business.

Business Type	Key Metrics
E-commerce	Conversion Rate Average Order Value (AOV) Cart Abandonment Rate Customer Acquisition Cost (CAC) Customer Lifetime Value (CLV)
Physical Retail Stores	Sales per Square Foot Foot Traffic Average Transaction Value Inventory Turnover Shrinkage Rate
Health and Wellness Stores	Product Sales Mix Customer Retention Rate Appointment Booking Rate Upsell/Cross-sell Rate
Plumbing & Construction Contractors	Job Profitability Bid-to-Win Ratio Labor Utilization Rate Change Order Frequency
Medical & Veterinary Practices	Patient Volume Revenue per Patient Appointment No-Show Rate Procedure Mix
Food Restaurants	Table Turnover Rate Average Check Size Food Cost Percentage Labor Cost Percentage
Insurance Sellers	Policy Conversion Rate Premium per Policy Client Retention Rate Claims Ratio
Real Estate Agents	Listings to Sales Ratio Average Commission per Sale Days on Market Lead Conversion Rate
Legal & Professional Services	Billable Hours Ratio Average Revenue per Client Client Acquisition Cost Case or Project Completion Rate
Entertainment & Sports Venues	Ticket Sales Growth Average Revenue per Event Occupancy Rate Concession Sales per Attendee

Once you have assessed these metrics, you should ensure that your paid campaigns are attracting the audience and leads that can help you maximize these metrics for extracting the most profits from your business.

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