SIMPLIFY Your Web Tracking with Google Tag Manager

Manage and deploy marketing tags on your website or mobile app without modifying the codebase.With GTM, you can easily add and update Google Ads, Google Analytics, Floodlight, and non-Google tags from the GTM user interface.

What is Google Tag Manager?

Google Tag Manager (GTM) is a free tool that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website or mobile app without modifying the codebase. With GTM, you can easily add and update Google Ads, Google Analytics, Floodlight, and non-Google tags from the GTM user interface.

What Is Google Tag Manager Required?

Ease of Use: No need to involve developers for every tag update.
Efficiency: Faster deployment of tracking codes.
Flexibility: Test and debug tags before they go live.
Consolidation: Manage all your tags in one place.
Performance: Improve page load times by asynchronously loading tags.

Basic Steps to Set Up Google Tag Manager

Create a GTM Account: Sign up at tag manager.google.com using your Google account.
Install the GTM Code on Your WEbsite: Add the provided container sinppet to every page of your website.
Configure Tags: Set up tags for Google Analytics, Ads, or any third-party services.
Set Up Triggers: Define when and where your tags should fire.
Publish Your Container: Once everything is set up, publish your container to make it live.

Challenges and Pitfalls

Improper Tag Firing: Misconfigured triggers can lead to tags not firing correctly.
Version Control: Without careful management, you might overwrite important changes
Debugging Issues: Identifying which tag is causing issues can be complex.
Overloading Tags: Too many tags can slow down your website.

Resources to get help

Setting up GTM can be overwhelming, Thankfully, there are resources to guide you:

Google's Offical Documentation: Comprehensive guides and tutorials.
Community Forums: Platforms like Stack Overflow for community support.
Professional Services: For personalized assistance, consider expert services.

Enable Google Tag Manager

Zyper.ai has automated AI enabled Google Tag Set Up We save you hours of effort to set up tags, events and publish tags onto your website. All you need is a master google tag manager container created on your site to get started.

Crawl your website to identify conversion events : Zyper.ai identifies events such as click demo button , fill lead form, order online .
Creates tags and publishes them for each event - Zyper automatically creates tags against each even you want to track , and run your ads on.
Links variables and values to each tag - Automatically takes desired values and variables for each tag and passes them to ad platforms.
Creates new events – Whenever you wish to create a new tag, all you have to do is login to zyper, pick the url and click create and publish tag.

Conclusion

Integrating Google Tag Manager with your Shopify store is a powerful way to enhance your tracking capabilities and gain deeper insights into customer behavior. By following the steps outlined above, you can set up GTM, create events and tags, and avoid common pitfalls. With proper implementation, you'll be better equipped to make data-driven decisions that drive sales and growth..