Zyper.ai Case Study for Pet Store Small Business Owner.

You operate a local pet grooming salon with a limited marketing budget of $2000 per month. The objective is to increase brand awareness in your area and generate more leads and in-store visits. You are considering online marketing channels such as Google My Business (GMB) ads, Instagram, Facebook, Google Ads, and other potential strategies to maximize the impact of your budget.

Zyper.ai generates detailed custom plan with expected performance

Channel	Budget Allocation	CPL	Expected Leads	Goals
GMB Ads	600	5-8	75-120	Increase local foot traffic and service inquiries
Instagram & Facebook Ads	800	3-6	130-265	Build brand awareness, drive appointment bookings, increase social media engagement
Google Search Ads	400	8-12	30-50	Capture high-intent searchers ready to book a grooming service
Content Creation and organic social media	200	N/A	Organic Engagement	Increase brand awareness and engagement
Email Marketing	minimal	N/A	Repeat Business	Drive repeat bookings and maintain customer relationships

Estimated Total Results

Overall CPL: $5-$10 (average)
Total Expected Leads per Month: 235-435
Key Goals: Drive at least 30% increase in in-store visits, build a strong local brand presence, and ensure a steady stream of bookings.

Additional Recommendations

Local SEO: Invest time in optimizing your website and GMB listing. Ensure you have accurate service descriptions, updated business hours, and positive reviews from clients.
Referral Program: Encourage satisfied customers to refer friends, offering discounts or loyalty points.
Community Involvement: Sponsor local pet events or collaborate with nearby pet stores for cross-promotion.